Information Architecture

Content Audit

To understand the proposed strategy, I worked with the company partners. The product is an app helping real estate agents gain leads. This component of the app would allow agents to create a website to convert leads.

Sitemap

To keep the look and benefits of a landing page, the conversion form would be the primary focus. The agent personalization of the site would be secondary to avoid the site becoming to salesy.

Building the Site Structure

Low-fidelity wireframes and user flows were created. Feedback on the amount of information needed for a successful lead vs. the amount that results in user drop-off was key.

Visual Style

Agents will be able to change elements to personalize the site to their brand and location.