Information Architecture

Content Audit

To understand the proposed strategy, I worked with the company partners. The product is an app helping real estate agents gain leads. For the initial launch, one component of the app would be released for free. A email list along with a call center would be used for the initial product introduction.

Sitemap

Taking into account the initial components simplicity. A single page was proposed with all call to actions leading to a form to start the registration process. The registration form would also be used in a landing page in conjunction with email drivers.

Building the Site Structure

Low-fidelity wireframes were created. The wireframes helped the company partners visualize the single page with a form.

Visual Style

The logo was the only established element when I joined the project. With the short timeline, the brand identity was explored while creating GUIs for the marketing site, landing page and emails. Four concepts were presented to the company partners.